Can I just say that the Alamo Drafthouse kicks ass!!!! We got there around 7pm for our 8:05 showing. They had already opened the screen for the showing. Instead of playing silly commercials and trivia, they were playing clips from the first episode of the old TV show and from the cartoon movie cut together with funny promos for the Drafthouse (like showing the clip from Heroes when Hiro mentions it) and using both the Japanese and American Transformers "We'll be right back"s as transitions. Chibi Transformers are so cute.
Before playing the movie, a guy came out and said that they were going to have a contest (which we figured because we saw them setting up a table earlier). The first three people to answer trivia questions correctly were going to compete for an Optimus Prime Voice Changer Helmet by having to transform two of the new toys each.